Archive by Author
Are You Ready for the Healthcare B2C Shift?
February 08, 2012
by Christine Kowalczyk
While the future of healthcare reform is uncertain, the prospect of servicing millions of new individual plan members has many insurers feeling the pressure to shift from a business-to-business (B2B) to a business-to-consumer (B2C) model.
Healthcare executives have already begun to embrace customer service as a competitive differentiator. With pricing and medical loss ratios [...]
Read More
Healthcare Companies: Now is the Time to Plan for a Greater ROI from Your Agent Ramp for Annual Enrollment
June 15, 2011
by Convergys’ Christine Kowalczyk
With some 80 percent of a healthcare company’s annual revenue realized over the course of a six–week period each year, the annual enrollment season is easily the most lucrative time of year. Unfortunately, it’s also the most costly time of year.
Why?
Because after making a sizable financial investment each year hiring and training [...]
